Leadership Team


Our Commitment

The global healthcare environment is continuously evolving. In order to stay current with addressing the trends and needs of this vastly changing industry the Sani nudge Leadership Team is dedicated to providing location-aware applications to make healthcare safe, efficient and predictable.

Our Leadership


Theis Jensen


Morten Egholm


Dr. Marco Bo Hansen


Nancy Carleton

Head of Marketing

Kasper Carlsen

Sales Director

Our values

Easy to do business with
The less effort it takes for a customer to accomplish their goal when they contact us, the more loyal they become. Therefore we always strive to make it easy for our customers to achieve what they want.
Focus on the user
Since the beginning, we have focused on providing the best user experience possible. Whether we are designing hardware or how we display compliance data, we take great care to ensure that they will ultimately serve the user, rather than our own internal goal or bottom line. Because we believe that if our products bring value to the user all else will follow.
We take care of each other
Our wellbeing is important to the business and therefore we help each other to be happy at work. We share the responsibility and speak up if things are not right. If we are happy we can make our customers happy. Happy customers keep our company going, and they refer and recommend new business to us.
Data rules
When it comes to making hard decisions, data trumps experience or seniority. The loudest voice in our office is always the data, and for an idea to be taken seriously it must be built with numbers at their core.
Purpose devider
Every team member at Sani nudge knows that their efforts impacts a patient in one of our hospitals. We work towards a future where healthcare delivery is safer for humanity.
Why do we do it?
Our mission is to contribute to human health by connecting hospitals with actionable insights that improve patient safety and care.